The opening of Westfield, Europe’s biggest urban shopping mall, has had a profound impact on the Shepherds Bush area as a whole. It was to be expected therefore that Westfield’s effect would be felt on local parking provision over a wide area and indeed in the first stage consultation exercises which took place in January 2009 residents suggested that this was the case. More recent detailed consultation exercises took place in July 2009 in two of the parking zones nearest to the shopping mall, namely zones J and G, and these produced a much more mixed picture.
Devising appropriate parking controls for an area can be very difficult as residents can have different favoured solutions (sometimes diametrically opposed!) which broadly depend on their own personal situation and their requirements for parking. Under the current Conservative administration, Hammersmith & Fulham Council always seeks to look for a broad consensus view from residents before it will change or alter any aspect of the local parking regime although there is an understanding that there may not be a one size fits all solution.
In parking zone J, residents reported some continuing impact from Westfield but there was no appetite for enhanced parking controls both in terms of days of operation or the hours covered and these options were opposed by a broad consensus. This was surprising as some residents had previously described problems caused on days when there were football matches at QPR. On the matter of introducing parking controls on Saturday, a narrow majority was opposed to this. As a result of this feedback from residents, there will be few changes to parking in zone J although council officers will look to maximizing spaces available for parking and reducing unnecessary single lines where feasible to do so as part of the review.
In parking zone G which is closer to Westfield and surrounds the Shepherds Bush town centre, there was much more appetite for enhanced controls. Majorities of over 2 to1 supported the enhanced controlled hours to 10pm and the retention of controls on Sundays which had been introduced as an emergency measure when Westfield opened. Overall 70% supported the retention of shared parking bays for both residents and visitors although there was an overwhelming vote for even more enhanced controls in Macfarlane Road which is literally yards from the main entrance to Westfield and has suffered hugely as a result. Maximum visitor stays for people paying cash will be reduced to 1 hour although residents’ visitors using the electronic Smart Visitor Permit will be able to stay for longer at preferential rates. The permit only period in the evenings will be retained but it was not possible to get approval from central government for the weekend afternoon permit only period to be retained. However given the lower maximum stay period of 1 hour, longer term parking by outsiders at weekends is expected to be less of a problem.
The Council has tried to adopt a common sense approach and realizes the needs of residents and local businesses has to be balanced. We will also be introducing 20p half-an-hour short stay bays for visitors to the market between 10am and 4pm although these will be located away from current residents parking and won’t result in any net loss of spaces. It is clearly in the interests of residents, and an aim of the Council, for shoppers to be incentivised to use the Westfield car park and not park on the streets. As a result of the various changes there will be slightly differing controls on different streets within zone G but we believe this is a small price to pay for seeking to deliver a more equitable parking scheme.
It has taken some time to ascertain what the effects from Westfield on local parking have been. Now we are several months in and patterns have settled down residents are clearer about what needs to be done and the Council is confident that we have devised a better series of changes as a result of the various consultations over the period. As was stated initially, it can be difficult to get it right with parking but this Conservative Council will always strive to make its motto “Putting Residents First” a reality.
Cllr Nick Botterill
Deputy Leader of the Council and Cabinet Member for the Environment