Recycling campaign launches

A campaign to encourage people to recycle even more - and help the council save money in the process launches this week.

Last year, Hammersmith & Fulham Council saved £500,000 by recycling waste that would otherwise have been expensively landfilled or incinerated.

In a bid to save even more money, the council has joined forces with Recycle for London (RfL) and is calling on residents for their support.

With an estimated 80 per cent of the average bin content recyclable, the campaign's message is to thank Londoners for their recycling efforts and show if we all up our game we could help to free up money that could be  spent on other, vital local services, especially in times when public finances are stretched.

It has never been as easy to recycle in Hammersmith & Fulham. The council recently added plastic yoghurt pots, margarine tubs and food trays to the list of products that can be recycled in the borough.

To recycle your plastic tubs, pots and trays all you have to do is rinse them out and drop them into the Orange Smart Sacks and leave them out for collection with your regular waste on the correct day. If you live in a large block of flats plastic tubs, pots and trays can be recycled in your Smart Recycling Bank.

In addition, residents that live in flats are being reminded that it is now easier for them to recycle. From this summer, all flat dwellers with access to Smart Recycling Banks will be give a new re-usable bag– to make it even simpler to store recycling in their home and transport it to the recycling bank. The council will also be  converting some refuse chutes so that they can be used for recycling and installing recycling banks on each floor in selected locations.

Recycling has never been so important to the council now that the cost of disposing of rubbish has risen by 20 per cent. It currently costs Hammersmith & Fulham Council £128 to dispose of a ton of waste while the cost of recycling a ton is just £73.

The campaign will see huge lamppost banners emblazoned with highly distinct green ‘Recycle for London’ branding festooned across Shepherds Bush – the part of the borough with the lowest recycling rate.

Residents who visit the council’s website (www.lbhf.gov.uk) will also be able to click on green Recycle for London advertising ‘skyscrapers’ which will instantly send them to the RfL homepage.

And by clicking on www.recycleforlondon.com/city  residents will be able to use a postcode checker to find out exactly what to recycle from home.

In addition, posters will be hung across the borough and residents will be sent regular information about what can and cannot be recycled.

Cllr Greg Smith, Cabinet Member for Residents’ Services, said:

“In this day and age, everybody should be recycling. I would like to personally thank everyone that does so and encourage everyone that does not to start today! We are delighted to be working with Recycle for London on this campaign and encourage all residents to put as much of their waste in their orange Smart Sacks. The council is making huge savings across the board as we look to respond to the national debt crisis and the more residents recycle, the more funds the council can direct towards the services that matter most to residents.”

The Mayor of London, Boris Johnson, said:

"Recycling our waste material makes sound economic as well as environmental sense. This fantastic campaign brings home the simple but powerful message that every item recycled rather than binned, collectively saves the city big bucks."

Comments

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Recycling is good for our environment because if we do recycling then we can save our environment.So always do recycling the things which we can recycle.